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The future success of most blockchain projects rests in the hands of one important event – the initial coin offering. Launching the perfect ICO allows startups to raise money and increase awareness surrounding their projects, whereas a lackluster launch has the power to completely zap any momentum their startup had already built up. For this […]
Continue readingThe initial coin offering is one of the most important events for blockchain startups. Successful ICOs attract investors and help generate more buzz around your project, while a lackluster initial coin offering could stop your startup dead in its tracks. Launching an ICO successfully depends on a number of factors. You must offer a product […]
Continue readingThere’s more that goes into launching an ICO than coming up with ways to raise money. A good ICO serves as the foundation which determines your project’s future success because blockchain startups need exposure and community support. To help with this, it is important to remember that startups need to invest time and resources into […]
Continue readingHave you ever noticed that almost every successful startup, regardless of industry, has an email marketing campaign? That’s because email marketing is still one of the most effective ways of building relationships with customers interested in your product. While other marketing strategies have changed over the years, personalized email campaigns continue to be one of […]
Continue readingDue to the fast-paced nature of the crypto community, marketing for blockchain startups can feel like an overwhelming experience. Startups need to build an active presence on different social media platforms, consistently engage with followers, and prove to the general public that their project has value. For this reason, we’ve come up with 7 tips […]
Continue readingBuilding a successful blockchain project starts at the grassroots level. Despite attracting more mainstream attention in 2018, the crypto world is still a closely-knit community of developers, small-scale investors, and supporters that tend to move around in the same online circles. These people serve as ambassadors of the blockchain community, and winning them over on […]
Continue readingIntroductionRunning a successful ICO is daunting. All of the pieces have to fall into place with impeccable precision or the project risks failure. You see, most projects worth their salt are primarily pushed by technology. The core team is focused on solving a real-world problem but rarely understand the complexity of marketing a successful ICO. Listen carefully. Successfully […]
Continue readingA few days ago it was my pleasure to sit down with the master communicator Terry Brock to discuss the future of ICOs. I really feel like the crypto space is quickly moving towards a new and more positive period of innovation and transformation. However, a large part of that transformation will require a significant […]
Continue readingby Dennis H. Lewis Are you thinking about investing in an ICO? With all the press coverage around Bitcoin and other cryptocurrencies, it might seem like now is the perfect time to put some money into a cryptocurrency investment. But what are you actually buying when you invest in an ICO? And is this the […]
Continue readingLet’s Talk Money Hey there, as an entrepreneur you’re almost always interested in money. After all, without capital your chances of succeeding are sorely limited. You need it to pay employees, build prototypes, run marketing campaigns and occasionally go to Walmart for Doritos and Red Bull. (No self respecting bootstrapping entrepreneur goes to Whole Foods.) But […]
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